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Nokia Ovi Maps downloads exceed 3 million

Company talks up success of apps on Ovi store and services business

Nokia Ovi Maps downloads exceed 3 million
Nokia's Ovi Store sees more than a million downloads a day.

There have been more than three million downloads of Nokia's Ovi Maps in little over twenty days since the navigation software was made available for free to the public.

According to Anssi Vanjoki, executive vice president at Nokia, downloads for the mapping product and service average one download per second with around 100,000 downloads a day.

China, Italy, UK, Germany and Spain are said to be the top takers, though there are maps for 70 countries available to customers in 46 languages, including Arabic.

The Ovi Store, which was launched in May 2009, is also showing signs of positivity with more than a million downloads a day. Nokia says that the number of people shopping on the store doubles every month and that they will be focusing on adding more apps and language and billing support this year.

"Our recipe for success has some pretty simple ingredients: delighting consumers. Yes, we are in more places, serving more people, with more great content and services. True, more than a million apps are being downloaded a day from our store; Comes with Music is now available in over 25 markets; and every second of the day, 24 hours a day, seven days a week, another person downloads our new Ovi Maps app. These are great achievements, but our goal is to delight hundreds of millions of consumers around the world - and we are well on our way," says Niklas Savander, head of Nokia's services business.

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