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GSMA joins 1Goal: Education for All campaign

GSMA members to provide mobile campaign to support education drive

GSMA joins 1Goal: Education for All campaign
The charity was co-founded by HH Queen Rania of Jordan, seen here at the launch in October 2009.

The GSMA has announced its support for the educational campaign 1Goal: Education for All, co-chaired by Her Majesty, Queen Rania Al Abdullah of Jordan, at the Mobile World Congress in Barcelona.

The association will back the charity, which brings together sports stars, charity campaigners, the international football association FIFA and other groups with the aim of ensuring that every child in the world has the opportunity to go to school by 2015.

The GSMA and operator members will support the charity with a mobile campaign. The campaign will include mobile advertising, applications and messaging. The GSMA & 1GOAL will provide the marketing tools and football-related content to operators and others in the mobile ecosystem that support the campaign.

"We are grateful for the GSMA's leadership and partnership in creating this campaign," said Her Majesty, Queen Rania Al Abdullah of Jordan, Co-founder and Co-Chair of the 1GOAL initiative. "I want to thank each and every one of you here today who has joined the 1GOAL team and who'll reach out to subscribers with a message, an app, or a widget. 1GOAL is about people-power... the largest ever, never-before-done, cause-related campaign of its kind. And I hope that those of you in the mobile ecosystem who haven't done so, will join up and sign up before our kick-off in April."

Rob Conway, CEO and Member of the Board of the GSMA commented: "Our board has recognised the role, responsibility and reach of mobile in harnessing global support for universal education, a critical part of the UN's mission to eliminate world poverty. As a result, today we announce a collaborative campaign that is unprecedented in our industry, utilising the scale of the world's largest medium to make a real difference to the future for millions of children in the world."

GSMA members involved in the campaign will include AT&T Wireless, Axiata Group Berhad, Bharti-Airtel, Hutchison 3 Group, KT, MTN, NTT DOCOMO, Inc., Orascom, SingTel Group, Smart Communications, SOFTBANK MOBILE, SK Telecom, VimpelCom and Zain Group. Additionally operators including Batelco Group of the Middle East, CSL of Hong Kong, Mobitel of Sri Lanka and Umniah of Jordan.

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