CA resellers confident the worst is behind them
Sales prospects look to be improving after “tough year” for channel partners
Two thirds of EMEA resellers polled by management software vendor CA believe the worst of the recession is over and are preparing themselves for an upturn in fortunes during 2010.
The software company's annual channel index paints an improving picture of the EMEA landscape, with CA resellers generally feeling more buoyant about their prospects this year.
According to CA, 66% of respondents predict that the economic situation will get better this year, while 43% anticipate a "surge" in IT budgets. The vendor insists its index tells a more positive story than in 2009, when it claims 64% of budgets were lower than the year before.
"2009 was a tough period for our partners. This year there is a marked difference - with the index showing that our partners across EMEA are positive about the outlook for the upcoming year," said Jose Carvalho, senior VP for EMEA channel sales at CA.
Asked about the topic areas that they expect to drive the market this year, 74% of CA partners said virtualisation would provide the largest opportunity. That represents a major change on last year, when only 58% of partners suggested spending on virtualisation would see an increase.
Cloud computing came second on partners' list of anticipated growth areas, followed by internet security and recovery management.