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Kingston readies channel partners for SSD charge

Memory vendor developing campaigns and incentives to drive Middle East sales

Kingston readies channel partners for SSD charge
Kingston’s Antoine Harb believes success in the SSD space comes down to educating customers on the benefits of the technology.

Memory maker Kingston Technology will introduce a series of sales campaigns and training events during the coming weeks in a bid to drive uptake of solid state drives (SSDs) in the Middle East market.

The vendor, which sells its notebook, desktop and server SSDs through the channel, is vowing to provide "dedicated training" that arms its partners with the expertise they need to show customers how to upgrade using its SSD bundles.

The training is being supported by a range of online resources that are available through its channel partner programme website, such as installation videos and sales support materials.

Antoine Harb, business development manager for Kingston Technology, says the firm plans to offer a series of promotions and provide partners with evaluation units to showcase the technology.

"The key to success with SSDs is ensuring that end-users are educated on the benefits and realise how easy it is to upgrade using our SSDNow upgrade kits that are available through our partners," he said.

"Once the myths surrounding SSDs are expelled we expect to see increased uptake as consumers seek the performance and reliability benefits that come from SSD technology."

Kingston claims its monthly SSD business more than doubled in size towards the end of last year due to growing adoption among consumers and businesses.

"We hope by working further with our channel and equipping them with more support and materials needed to increase awareness on the benefits of SSD upgrades, we can all gain further from this exciting technology," concluded Harb.

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