Home / / Almasa polishes software portfolio with Ericom

Almasa polishes software portfolio with Ericom

IT distributor to begin offering virtualisation solutions following latest vendor tie-up

Almasa polishes software portfolio with Ericom
Almasa’s tie-up with Ericom reflects its objective of increasing its software portfolio, according to the company.

Almasa IT Distribution has diversified its value portfolio with the addition of Ericom Software, a provider of enterprise-wide application access and virtualisation solutions.

Under the terms of the deal, Almasa will distribute, market and service designated Ericom software in the Middle East and Africa region.

"This agreement not only reflects our continued focus on enhancing customer value by providing our channel partners with a wider choice of products and solutions, but also contributes to our objective on extending our coverage on software solutions," said Ilyas Mohammed, general manager of Almasa's software division.

"I am sure that our in-depth knowledge of the regional channel partner infrastructure and in-country presence combined with the expertise of our sales and marketing force will be a major contributor to Ericom success in the region," he added.

Ericom claims that virtualisation of the desktop and data centre are two of the most important changes taking place within IT today. It hopes the tie-up with Almasa will lead to a marked growth in Middle East sales.

"As a key part of our expansion strategy Ericom is delighted to team up with Almasa and work closely with them in broadening the availability of our solutions across an area which is widely recognised as one of the fastest growing regions in the world," stated Ian Platt, managing director at Ericom Software.

Follow us to get the most comprehensive IT business news delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.

CHANNEL AWARD 2018