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Adobe pins Jordanian software hopes on partners

Anti-piracy drive and local channel conference accompany pledge to improve support

Abdallah Saqqa says Adobe is looking to “empower” its channel community in the Jordanian market.
Abdallah Saqqa says Adobe is looking to “empower” its channel community in the Jordanian market.

Adobe has met with its partners in the Jordanian market ahead of what it claims are plans to bring "more focused effort and support" to the region.

The creative software vendor recently gave its top resellers an update on its product roadmap and channel development strategy at a special meeting in the Dead Sea.

Adobe executives provided an insight into its latest offerings, including Creative Suite 4, Adobe Acrobat 9 and Adobe Acrobat Connect Pro.

"We are committed to developing key partnerships in this increasingly competitive market and empower the channel community by providing the latest product updates of Adobe in the region," stated Abdallah Saqqa, general manager at Adobe Middle East.

"We are working closely with our partners in Jordan to extend the benefits of Adobe's technologies and expertise to businesses, designers, developers and web users in the country," he said.

Adobe's efforts to forge closer ties with the channel are accompanied by a drive to steer companies away from pirated software through the launch of its first Jordanian anti-piracy campaign.

The vendor has recently undertaken a direct mailing to its customers highlighting the value of using genuine software along with a self-audit form, which allows the company to support its network of clients.

"Customers should ensure they are buying from legitimate sources," said Naser Samaenah, anti-piracy manager for Adobe Middle East. "Our website, Adobe.com, maintains a current list of resellers. We advise customers to contact Adobe if there is any doubt that their product is legal," he commented.

Samaenah insists channels play a critical role in the process of reducing piracy by engaging with and educating customers on the benefits of using legal software and distributing software that is correctly licensed.