Etisalat still tempting Wasel subscribers with slashed costs
Latest offer sees new Wasel connections cost AED 75, with AED 25 returned as free credit
Etisalat hopes to lure more customers to sign up for their Wasel prepaid mobile service by offering reduced connection charges.
The telco slashed costs for new and existing Wasel customers late last year and looks set to continue the savings in 2010 as well.
In September 2009, Etisalat announced a promotion wherein customers could purchase a new Wasel connection for just AED 75 instead of the original cost of AED 165. The full AED 75 would also be returned back to the customer in the form of free credit. The offer was valid only till December 31st, 2009 but the telco has now announced it will continue to offer new Wasel connections at a discounted rate of AED 75, with initial free credit worth AED 25, as part of a new promotion which is valid till the end of March this year.
"At Etisalat, we constantly work towards creating offers and promotions that make owning a mobile connection more affordable and a convenient experience for people in the UAE. Our promotion that started in 2009, continues to offer monetary savings of nearly 70% to our customers, usable for a limited period," commented Khalifa Al Shamsi, senior VP of Consumer Marketing at Etisalat. "The service adds convenience, flexibility and peace of mind that comes from knowing you can stay connected with families, friends and co-workers at all times."
Aside from targeting new customers, Etisalat is also offering existing Wasel subscribers reduced rates - they need only pay AED 50 to renew their Wasel line, as against the original charge of AED 100. The full amount (AED 50) is also returned as free credit. Though this offer is only valid till the 18th of this month, it's expected that Etisalat will put more cost-saving promotions in place this year as rival Du vies for an increased subscriber base in the United Arab Emirates as well.