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Al Yousuf moves quickly to install new boss

Hafeez Khawaja to lead distribution business as general manager from January

Al Yousuf moves quickly to install new boss
Hafeez Khawaja will take the reins at Al Yousuf Digital from January.

Al Yousuf Digital has moved quickly to ensure the departure of general manager Ahmad Qasem causes minimal disruption by hiring Hafeez Khawaja as his replacement.

Khawaja, who spent 14 years at Western Digital, including a prolonged period as the head of its Middle East and Africa business, will officially begin his new role on January 1st.

Khawaja has been running his own regional channel development company, HK Consulting, for the past 18 months. It had been helping Hitachi Global Storage Technologies build its partner base in the region, acting as local representative for the hard drive vendor.

At this stage, it is not clear what direction Hitachi will take once Khawaja joins Al Yousuf in January.

Al Yousuf has sales offices and showrooms in the UAE and Egypt, serving around 450 resellers on an active basis. The Epson and ViewSonic distributor made sales of more than US$160m last year.

Qasem, meanwhile, has not revealed what his next step will be, but said last week he still intends to remain in the IT industry.

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