Facebook announces its 2009 Memology
Generates list of most popular themes and ideas used in status updates this year
Facebook has introduced its Memology that maps the top trending words and phrases in status updates for the year.
Memology, referring to the study of how ‘memes' or new ideas and trends spread on the site, came about after looking at how many times each phrase occurred in profile status updates from users in the United States.
After dealing with recent issues over privacy concerns, the company was quick to assure users that all personally identifiable information was removed when doing their analysis and that no one at Facebook read individual status updates.
Facebook applications with specific words such as Farmville, Farm Town and Social Living topped their annual Memology this year.
"You could almost say that 2009 was the year of the farm in status updates. Since its emergence in June 2009, Farmville became the most talked-about application in status updates and now boasts over 72 million monthly active users," wrote Lars Backstrom in the official company blog.
Other ideas, words and phrases that made up the top ten included (in order) the acronym FML, Swine Flu, celebrity deaths, family, movies, sports, healthcare, the Facebook acronym FB and Twitter.