Musallam chips away at Yemeni PC channel
Intel supplier running campaign to increase local consumption of CPUs
Intel supplier Musallam Trading is targeting the Yemeni IT channel with a special incentive programme that it recently carried out in Iraq to drive local CPU consumption.
The ‘Reach for the Stars' sales campaign offers authorised members of Intel's channel programme the chance to win a selection of prizes for purchasing PC processors.
General manager Omar Musallam confirmed the Yemeni campaign will run until the end of this month, with winners announced by the second week of January. Prizes include Intel desktop boards, Western Digital hard drives and Lenovo accessories.
PC assemblers and resellers that purchase CPUs from Musallam are awarded ‘stars' based on the volume and SKUs they order, which can then help them qualify for various prize draws that will be made.
Purchases of some Intel CPU models merit five stars, while others earn just one. Buyers need to accrue at least 1,400 stars to be entered into the draws for an Intel desktop board, for example, while the company with the highest amount of stars overall will win a Sony VAIO notebook.
Calculation of the stars is based on the respective weekly sales-out reporting processes, according to Musallam.
Intel's regional distribution and sales director for META, Firas Alfanney, claims the vendor is supporting channel suppliers in developing markets such as Iraq and Yemen by providing marketing, training and promotional assistance.
He claims Musallam's efforts in Iraq last quarter helped it address a market that holds plenty of potential due to the current size of the PC market there.
"The PC penetration in Iraq is relatively low in a country with a very young population. We realise that there is a great potential in the Iraqi PC market and we are happy to have Musallam as our channel supplier in Iraq. Musallam has been very active in the Iraqi market and we are pleased with the results that we achieved through this campaign."