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Avaya to replenish Middle East channel team

Communications vendor fixes sights on finding new channel chief to run partner affairs

Avaya to replenish Middle East channel team
Avaya is empowering its country managers with more responsibility for local channel management and will also recruit a new channel and marketing director MENA.

Avaya is looking to bring in a new channel manager to succeed Roger El Tawil following his elevation to the role of managing director for the Gulf and Pakistan last week.

It was thought the company had decided not to continue with a dedicated channel manager, but El Tawil stresses that is not the case and that he is personally involved in finding his replacement.

He said the company had already "narrowed down" its shortlist to a couple of individuals.

El Tawil wouldn't be drawn on whether the candidates were from inside the company or external, but said Avaya was committed to installing a new 'channel and marketing director MENA' as quickly as possible.

He explained the role would include full responsibility for overseeing channel strategy and working with distributors, resellers and service providers.

"This role is very critical when you consider that we have been transforming the company to a channel-centric model," said El Tawil. "The whole engine is really geared to indirect."

While a dedicated channel manager is being sought, the communications and contact centre vendor is also looking to make its local country managers accountable for channel affairs in each of the markets they oversee.

El Tawil says each country manager will have their fair share of channel duties. "As Avaya continues to focus on its channel-centric strategy, interacting, managing, enabling and growing the channel base in each country has become an integral part of each country manager's responsibility," he said.

Avaya's recent decision to tweak its senior management set-up in the Gulf is part of what the company calls a "strategic move" designed to ensure it continues to grow and expand in the emerging markets.

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