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Du launches UAE's first video on demand service

Du unveils the UAE's first video on demand service with offer of hundreds of Arabic, US and Indian titles for AED 7 - AED 19 per film.

Du becomes the UAE's first operator to offer video-on-demand services.
Du becomes the UAE's first operator to offer video-on-demand services.

Du, the UAE’s second telecom operator, said it will launch the country’s first video on demand service on December 20.

The service will allow Du’s TV subscribers to access hundreds of Arabic, Hollywood and Bollywood movies.

Subscribers will pay between AED 7 - AED 19 to access a film for 48 hours, and will receive a monthly bill for the service.

Customers will be able to select films using their TV remote control, and will have the ability to pause, fast-forward and rewind as if they were watching a DVD.

"For the very first time in the UAE, video on demand is being made available to TV subscribers, and it is the ultimate way for movie lovers to benefit from the very best in the world's entertainment, from the comfort and convenience of their living room,” said Farid Faraidooni, EVP Commercial, Du.

Du announced the move as rival operator Etisalat prepares to announce new services to be deployed over its fibre-to-the-home network in Abu Dhabi.

While Etisalat has yet to announce its entry into the video on demand sector, it acquired a 16.6% stake in SoftAtHome, a software provider that specialises in delivering digital content including video, in October.