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Saudi Ericsson signs as Aastra distributor for KSA

Aastra signs distribution agreement with Saudi Ericsson to carry its enterprise communications line

Saudi Ericsson signs as Aastra distributor for KSA
Hofman says the deal with Saudi Ericsson will help Aastra address the potential of the regional market.

Aastra Technologies has signed a distributorship agreement with KSA-based Saudi Ericsson Communications Co, to distribute its enterprise communications solutions.

In May last year, Aastra took over the Ericsson Enterprise solution range, rebranding it as Aastra, and the deal will ensure continuity for previous customers of the Ericsson enterprise range in the Kingdom, and will help them to evolve their communications systems.

Saudi Ericsson, a provider of turnkey communications solutions for enterprise and government, will expand its technology portfolio with the deal, adding Aastra to a range that includes solutions from Ericsson, Harris and IPC.

Ramzi Louza, managing director of Saudi Ericsson commented: "The relationship with Aastra will strengthen our portfolio of next generation products such as open standards-based (SIP) phones and telephony systems, video conferencing solutions and multimedia contact centers.

"We have been delivering high quality solutions and professional services to very demanding customers in the private and public sector for many years. We are now in a unique position to support the installed Ericsson systems by maintaining and upgrading them, and offering the customers a smooth migration path towards next generation technologies such as voice-over-Internet-Protocol (VoIP), Unified Communications (UC) and Open Standards (SIP). We have chosen a vendor who focuses on Enterprise Communications and who has a strong financial track record of 45 consecutive positive quarter results, something crucial in the current economic situation," he added.

Peter Hofman regional president of Aastra for Middle East and North Africa said: "We believe that there is a big growth potential in the region and we are proud to have formed this business relationship with such a strong channel partner within Saudi Arabia. Saudi Ericsson has reached the highest certification level of ‘Premium Distributor', which underlines their broad capabilities, high technical competence and exceptional service levels."

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