Avaya promotes channel chief amid reshuffle
Roger El Tawil appointed managing director for Gulf and Pakistan – channel replacement yet to be named
Avaya's Middle East channel chief Roger El Tawil has been named managing director for the Gulf and Pakistan with immediate effect following an internal reorganisation at the communications vendor.
At the moment it is not clear who will take over El Tawil's former channel duties. Until now he had been responsible for all partner affairs in MENA, Turkey and Greece.
It looks likely that El Tawil - who has been with the IP telephony firm for five years - will maintain a high level of engagement with the channel in his new position, however.
"El Tawil will focus on driving new and existing business in the UAE, Oman, Bahrain, Kuwait, Qatar, and Pakistan and growing Avaya's market share and presence among customers and channel partners," said the company in a statement.
It added that the reshuffle was part of a "strategic move" designed to ensure Avaya continues to grow and expand in the emerging markets.
Earlier this year, Avaya's Middle East business was incorporated with Turkey, Greece and the entire African sub-continent to create an ‘Emerging Markets' division led by Nidal Abou-Ltaif.
El Tawil's elevation to a more senior role comes at a crucial period for Avaya. In the coming months the vendor has to contend with the launch of a revised partner programme and pricing structure, as well as integrate a new set of channel partners inherited from its acquisition of Nortel's enterprise solutions business.