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Consumables market tipped to recover in 2010

Ongoing decline in EMEA ink sales finally expected to come to a halt next year

Consumables market tipped to recover in 2010
Consumables sales in EMEA are expected to show growth next year as the market begins to recover.

Consumables suppliers eager for this year to be over with will be glad to hear that the market is forecast to emerge from its current struggles and see a return to sunnier climes in 2010.

Demand for printer supplies has been hit by the general slowdown in IT spending this year, but IDC is tipping the overall EMEA market to recover over the next 12 months.

The research house expects inkjet consumables to grow 1.8% and toner consumables 5.4% in the 2009-2013 forecast period, creating a market worth more than 314 million units and 165 million units respectively.

Data just released on the state of the EMEA consumables market during the first half of 2009 reveals sales fell 13% in the first two quarters compared with the same period the year before. IDC says the business segment registered the heaviest decline, causing laser technology sales to be particularly hard hit.

Consumption of genuine OEM toner consumables in EMEA contracted 25% during the first half, while inkjet consumables dropped by an equally painful 19% year-on-year.

 Not all sections of the market felt the force of the financial crisis, however. IDC says the aftermarket industry - which includes remanufacturers, vendors of newly built compatible cartridges and refillers - surged off the back of a more prudent spending culture among buyers.

Third-party toner consumables shipments increased 5% in the first half of the year, while the share of the toner aftermarket industry grew almost eight percentage points to 37.3% over the same period.

"The volume of third-party toner consumables varies widely across the EMEA region," pointed out Joanna Pupkowska, consumables programme manager for EMEA at IDC.

"The demand is higher in Central and Eastern Europe, the Middle East and Africa than in Western Europe. This is because of different price sensitivities and the structure of local offers, with, for example, Russia and Ukraine being heavily dominated by bulk products and refill kits," she said. 

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