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Firms to boost internal social media use next year

Study says 78% of companies worldwide have increased their electronic communication in the last 24 months

Firms to boost internal social media use next year
Companies plan to increase their use of social media to communicate with employees.

A global communication study by consulting firm Watson Wyatt revealed that most companies are planning to increase their use of social media internally next year.

More than 300 organisations from different parts of the world took part in Watson Wyatt's Communication ROI survey, with companies from the Middle East representing 19% of the total number of participants.

It found that 65% planned to increase their use of social media next year, though traditional channels such as face-to-face meetings still remain the most popular means of communicating with employees.

While interest is growing, many employers claim there are hurdles to implementing social media such as the lack of information technology support, limited knowledge of the topic and not enough resources.

This year has seen a shift in the communication landscape - 78% of global respondents claimed to have increased their electronic communication in the last 24 months and 55% said they increased face-to-face communication. However, nearly half (48%) decreased their print communication over the past 24 months.

Here in the Middle East, 45% of companies reported an increase in their use of social media for employee communication this year, just behind respondents from Australia at 55% and higher than those in the US at 41%

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