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Mindware reaffirms Citrix channel expertise

Value distributor lands award for sales growth and channel development

Mindware reaffirms Citrix channel expertise
Mindware executives collect the company’s ‘fastest growing distributor’ award from Citrix.

Mindware has been named the ‘fastest growing distributor' in the Middle East, Africa and Southern Europe by virtual workplace software vendor Citrix.

According to the Dubai-based outfit, the accolade places its growth achievements ahead of 18 other distributors carrying Citrix products.

Mindware and Citrix have worked together in the region for over a decade, a factor that the distributor believes has contributed to the progress it has made.

"We believe that this success has been spurred by our strong understanding of the brand and product, which has enabled us to formulate a strategy that guided us in achieving our targets and objectives," explained Nehme Mouchantaf, networking and solution department manager at Mindware.

"We are confident that further growth will highlight our partnership with Citrix in the years to come, starting with a common business plan, which we are jointly planning across the region," added Mouchantaf.

Mindware has a specific team looking after its Citrix portfolio, which the vendor claims has developed a network of certified partners and been "instrumental" in educating the market on the value of virtualisation and application networking solutions through regular marketing activities.

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