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ME firms say banking on IT will aid survival

Survey reveals 92% believe right investments can help companies prosper during downturn

92% of Middle Eastern business executives that took part in the survey believe that strategic IT investments can help companies prosper during the downturn.
92% of Middle Eastern business executives that took part in the survey believe that strategic IT investments can help companies prosper during the downturn.

A majority of business executives in the Middle East believe that making the right investments in IT can help companies not only survive the tough economic climate but also be successful.

The finding was reflected in a recent SAP User Group-Middle East & North Africa (SUG-MENA) survey which found a full 92% believes strategic IT investments were key to surviving the downturn.

SUG-MENA, a non-profit organisation that promotes the use of SAP, conducted a similar survey in March when only 53% felt the same.

75% had also witnessed an increase in internal competition for IT budgets throughout the year, which suggests companies are shifting from a cost-based focus to a more holistic value perspective.

While the survey presents an optimistic view of business in the region today, executives that took part in the survey also added that one of their top concerns was a lack of resources to support projects as well as not enough understanding about the value of IT on key business areas.