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10 million Xbox 360 consoles sold in EMEA

Gfk research identifies Microsoft gaming console as the only one showing positive growth this year

10 million Xbox 360 consoles sold in EMEA
10 million Xbox 360 game consoles have been sold in EMEA region over the course of four years.

Microsoft has sold 10 million Xbox 360 game consoles in Europe, Middle East and Africa (EMEA) in just four years, making it the only console showing positive year-on-year growth in 2009 according to the latest figures from market research firm Gfk.

"Xbox 360 continues to pull ahead of the competition when it comes to delivering on a complete home entertainment experience and we think that Xbox Live currently is about 12 to 18 months ahead of its main rival Playstation Network when it comes to offering service and content beyond traditional games," said Martin Olausson, director of Digital Media Research at Strategy Analytics.

"By introducing innovative new services and content such as Natal, instant streaming of full 1080P HD video, and integrating social media features such as Twitter and Facebook, Xbox will likely attract a wider audience than its rivals and is in a great position to maximize sales in the next few years," Olausson added.

While more than 20 million Xbox Live active members worldwide are enjoying the best in entertainment, games and social media, the service is still not available to customers in the Middle East and no details have been given on when it will be launched in the region.

"Unfortunately we haven't been in a position yet to confirm launch dates where we don't have Live (like the Middle East)," Robert Dekker, E&D marketing manager for Microsoft EMEA, told itp.net. "Launching Live now in any country is more complex than it was four years ago and obviously we are seeking to provide that high level, rather than to say we could potentially launch something easy and quick. That's not the direction we want to do and I don't think customers will appreciate it if we do that."



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