Microsoft trumps Google popularity online
comScore study finds Microsoft sites capture nearly 15% of the time spent online worldwide
A new study has found that people around the world spend more time on Windows Live Messenger than on any other web property including Google sites such as YouTube, Yahoo! property such as Yahoo! Mail and even Facebook.
The study by comScore ranked Microsoft sites as the "most engaging global property" after it captured 14.5% of the total time spent online worldwide in September, with Windows Live Messenger representing nearly 70% of that time. The appeal has the potential to stay on even in the future as Microsoft recently previewed a new MSN.com website that also integrates Windows Live updates.
And while globally all of Microsoft's sites made up nearly 15% of the total time spent online, in the Middle East and Africa region that figure rose to more than 33%.
The top five global web properties based on the research are Microsoft sites, Google sites, Yahoo! sites, Facebook and China's Tencent respectively. Facebook's admirable growth worldwide was also highlighted with visitors spending 1.4 billion hours on the site in September, up 193% from the previous year.