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Men think about one thing online…

YouGov survey analyses media consumption of male internet users in the region

An overwhelming 92% voted football as their favourite sport to track online.
An overwhelming 92% voted football as their favourite sport to track online.

A YouGov survey on media consumption among male internet users in the region found that the majority spent nearly four hours a week on sports websites.

The survey quizzed nearly a thousand men from Egypt, Saudi Arabia and the UAE on their online media habits for research that supported the launch of a new regional sports website - Super.ae. Football was clearly identified as the top game with 92% of support, with tennis garnering 30% of the votes and 27% for volleyball.

While 789 local and expatriate Arabs said they spend 3.9 hours a week on sports sites, 330 revealed they only spent an average of 1.6 hours on the latest social media fad Twitter.

The news provides another perspective to recent research by SpotOn PR agency that, after analysing more than 200 Twitter users in the region, stated twice as many men in the Middle East and North Africa use the micro-blogging than women. The findings contradict global trends where women are found to use the communications service more than men, as evidenced in studies conducted by several institutions including Harvard Business.