Exclusive: Friendi signs up 100,000 customers
Exclusive: Mid East’s first virtual mobile operator reaches subscriber milestone inside six months
Virtual mobile operator Friendi today announced that it has signed up 100,000 customers in Oman.
"We've moved into the six digit territory and that's about 3% market share in just short of six months," Friendi Group CEO Mikkel Vinter told CommsMEA.
Friendi Mobile became the first mobile virtual network operator (MVNO) to launch in the Middle East in April after it signed an agreement to use incumbent operator Oman Mobile's network, with deals targeting the country's migrant workforce.
In July, Friendi launched a sub-brand called Halafoni in conjunction with MBC-backed Oman radio station Hala FM in a bid to target younger Arabic-speaking subscribers in Oman, and Vinter said segmenting the market had helped Friendi to breach the 100,000 mark.
With a third MVNO, Mazoon, set to launch in a market that already has two network operators and a penetration level of some 118%, the Oman mobile market is beginning to look crowded, but Vinter is confident that Friendi will be able to make further gains.
"We've had a very good start," Vinter said. "Things have been a bit quiet over the summer but we are starting to see things pick up again. Things will find a level at some point but we're seeing solid growth and are optimistic of moving deeper into six digit territory," he said.