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AMD’s Vision for processor power

AMD is promoting its ‘Vision’ of integrated computing at GITEX this year. The CPU company, which is present with hardware partners throughout the show, has developed PC solutions based on its CPU and graphics processor (GPU) technology, dubbed Vision.

AMD’s Vision for processor power
Dr Gaith Kadir of AMD.

AMD is promoting its ‘Vision’ of integrated computing at GITEX this year. The CPU company, which is present with hardware partners throughout the show, has developed PC solutions based on its CPU and graphics processor (GPU) technology, dubbed Vision.

Dr. Ghaith Kadir, General Manager, Middle East, Turkey and Africa says that AMD is the only company which is able to produce integrated platforms which deliver superior performance.

“Vision is one of our key programs that takes advantage of our balanced product offerings. Vision is about the complete solution. It is not about the CPU or the GPU, it is about the performance of both together,” he says.

AMD has had a strong year in 2009, says Kadir, because the integrated offerings, and the company’s new focus on cutting power consumption, mean that it has been able to meet the demands of a cost-conscious market.

Efforts to cut power consumption of chips has also proven to be a positive move for AMD, with more companies in the region showing interest in ‘green’ initiatives, says Kadir.

“People are interested now more than ever, because people are becoming more aware of the effect of power consumption, and that reducing it will give better ROI, better TCO and it is better for the environment,” he adds.

Kadir also notes the positive effect of the establishment of Global Foundries,  a joint venture between AMD and Abu Dhabi’s Mubadala, has had on business in the region.

“It has affected this region a great deal because AMD now has roots in this region,” he adds.

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