Western Digital demonstrates new product line
External hard drives are the stars of the show at Western Digital's booth. The company is promoting its new range of Passport and MyBook drives in a bid to capitalise on the explosive growth of external hard drives in the region
External hard drives are the stars of the show at Western Digital's booth. The company is promoting its new range of Passport and MyBook drives in a bid to capitalise on the explosive growth of external hard drives in the region.
"The external hard drive market is growing really well at the moment. We have about 25% to 30% of the EMEA market and expect that the market will continue to grow over the coming months," explains Khalid Wani, Western Digital's Senior Sales Manager of Branded Business for the Middle East and Africa.
When asked about the reasons for the impressive growth in this segment of the storage market Wani explains: "There are a number of factors driving growth, one of which is the demand for notebooks. These machines don't always offer massive storage capacities, so users look towards external hard drives to store their data."
The company is using GITEX Technology Week to launch its new line of Passport and MyBook drives. The storage firm claims it is the only manufacturer to offer a 2.5-inch external USB drives with capacities of 750GB and 1TB. "We've revamped our external hard drives so they offer more user-friendly features in addition to performance and reliability," Wani comments.
When pressed about the internal drive market Wani notes, "Right now the market is flat but our drives still sell well. Our ‘Green' Caviar drives are extremely popular in Europe and the United States."
WD has four distributors in the Middle East and says that 90% of its business comes through these channels.