Computerlinks strides into storage
Security distributor widens product portfolio after landing regional agreement with EMC
Security distributor Computerlinks has made its first major foray into the storage arena by inking a Middle East agreement with EMC. The pair revealed details of their partnership at GITEX Technology Week yesterday.
The tie-up means Computerlinks will now distribute EMC's networked storage systems and information management software to its customers throughout the Middle East region.
Computerlinks and EMC are already familiar with one another as the distributor supplies software from RSA Security, which is owned by EMC.
Lee Reynolds, managing director for MEA and Asia at Germany-based Computerlinks, believes that EMC is an ideal fit to its portfolio and will complement its existing product offering. "Computerlinks is one of the largest security distributors in the world today, with double-digit growth and relationships with most of the security vendors in the market," said Reynolds.
"This is our first step outside of our usual business. Our strength will carry across to all of our channel partners and all of our products lines," he added.
Reynolds is confident that the company's strong coverage of the Middle East will ensure that it opens up a number of new markets for EMC.
"I'm very excited about the opportunity that EMC presented to us to work together and grow its channel and facilitate more business by supporting it across all its products," said Reynolds.
"EMC is very serious about its channel business; it has expanded its channel team in the Middle East and now is the right time to hold the partnership together with a company like Computerlinks, which has depth in security."
The partnership also demonstrates EMC's appetite for making more of its products available through traditional distribution channels.
Mohammed Amin, regional manager for the Middle East, Africa and Turkey at EMC, insists the alliance reflects the company's focus on its partners.
"Channels are very important for us because they are a real extension of the EMC workforce in the Middle East. We could not survive in this part of the world without our channel," he said.