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Oracle’s enterprise strength on show

New hardware and applications display vendor’s product breadth

Oracle’s enterprise strength on show

Software giant Oracle is showing off its new venture into hardware at this year's GITEX, alongside the launch of its Fusion Middleware 11g.

The OracleWorld stand features the company's new Exadata data warehouse appliance, created with partner and would be acquisition, Sun Microsystems, alongside the complete range of Oracle offerings including middleware, business applications and database technology, and 30 partner companies.

Oracle's Senior Vice President for MEA region, Husam Dajani, says that the event gives Oracle an ideal platform to show the breadth of its new offerings, with over 140 seminars presented throughout the week.

"It is a great opportunity to meet a large number of clients from around the region. Our existing customers come to discuss their current and future requirements with us, and at the same time over the course of the year Oracle usually comes up with new products and features, especially with the number of acquisitions we make, so this is an opportunity for them to see all this technology in one go," he says.

Dajani says that Oracle's product line- up continues to expand, with the Middle East region being one of the first to adopt new technologies such as business intelligence and EPM.

"We have substantial revenues coming from applications, and in this part of the world the applications business is as big as the database business if not bigger, and we also have substantial revenue coming from the middleware," he says.

While the economic downturn has seen some retrenchment, Dajani says there has been a positive knock-on effect for the region and he foresees a return to better times. "This market is a growth market in the long term. We believe that this is a good time to catch up, to make sure that the people that bought our software are happy with it, and are using it to the full extent, and to prepare for future projects that are coming."

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