Etisalat goes to market with low-cost handset
Etisalat 211 FM can be purchased for AED 265 and comes with a colour display screen and FM radio
Etisalat has launched its first self-branded mobile device, the Etisalat 211 FM, for price-conscious customers in the United Arab Emirates.
The candybar design handset can be purchased for AED 265 and comes bundled with a Wasel SIM card along with AED 165 of airtime for international calls over a period of three months.
"The launch of an affordable mobile device is a strategic move for Etisalat into the mobile devices segment," says Khalifa Al Shamsi, Senior Vice President, Consumer Marketing at Etisalat.
"We have been present in this segment with many of our international partners like RIM, Apple and HTC to bring revolutionary devices like the Blackberry, iPhone and the recently-launched HTC Magic Android-based phone to our customers in the UAE.
"The new Etisalat 211 FM device will realise our dream of expanding our customer's reach, and offering them a truly affordable holistic connectivity option, whereby they not only get a fantastic device, but can also get dual benefits of free Wasel SIM card connection and free airtime credit bonus," he adds.
The 211 FM device has a colour display screen, supports MMS and WAP, includes an FM radio and also supports both Arabic and English.
The UAE's incumbent operator says that it will launch more self-branded devices in the future that will cover mass market segments, with further "highly customised" devices designed for niche segments of the market.