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Cable guys invest in region

UK-based cable specialist B3 Cable Solutions is taking a long term approach to its business in the Middle East after launching in the region at the beginning of the year

UK-based cable specialist B3 Cable Solutions is taking a long term approach to its business in the Middle East after launching in the region at the beginning of the year. The company, which manufactures cables for buildings and industry, is hoping to win new business and raise awareness of its services at GULFCOMMS. Bassem Salhab, B3's Regional Director for the Middle East, says the company is "investing heavily" in the region to increase its sales footprint, with a view to developing its business over the next five years.

"We recognise that business is slower now in the Middle East than it was before, but it is not a bad time," he says. "The engineers who buy the type of cables we manufacture have more time now to listen to new players."

Salhab adds that B3 differs from many other cable manufacturers in that it can produce tailor made cables for delivery the day after an order is placed.

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