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Systems integrators in the sights for Turkish firm

Turkish network and structured cabling provider, Estap is looking to convince Middle East-based systems integrators to include its solutions as part of their portfolio.

Systems integrators in the sights for Turkish firm
Erkan Islamoglu, Estap.

Turkish network and structured cabling provider, Estap is looking to convince Middle East-based systems integrators to include its solutions as part of their portfolio.

The company, which has a local office and assembly facilities in Ras Al Khaimah is on the hunt for a greater number of channel players to help grow its business in this region.

“The end-users right now are looking for a higher level of service to be provided by systems integrators, and systems integrators are our biggest target customers,” says Erkan Islamoglu, Export Manager at Estap.

Islamoglu also explains that the Middle East telecoms market is a coveted arena for Estap: “The most important thing this year is that we have been investing in a lot of things for telecoms because we are seeing that there is huge investment coming in this sector when the companies are trying to get closer to the end-users to deliver better service to them.”

The growth in the telecom industry has driven a great deal of Estap’s business because this means that investment is being made by companies here into the outdoor infrastructure enclosures that the company produces.

One of the key differentiating factors Estap has over competition is that it is based in Turkey — an advantage over manufacturers in the Far East. This, coupled with the Ras Al Khaimah assembly, means the company can offer rapid delivery to the market.

“Our most recent major milestone was bringing the assembly line here for the cost effective transportation and delivery in this region,” adds Islamoglu.

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