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Microsoft: Innovation to drive IT success

Microsoft chief predicts bright future for innovative companies during GITEX keynote speech.

Microsoft: Innovation to drive IT success
Steven Guggenheimer believes Windows 7 will appeal to all user tastes.

Microsoft’s Steven Guggenheimer, Corporate Vice President of the Original Equipment Manufacturer (OEM) Division, focused on the necessity of innovation during times of economic difficulty at the GITEX Technology Week keynote yesterday.

“I’m no economist so I cannot predict the future. It’s clear we have global economic reset and it’s happening around the world,” Steven Guggenheimer told hundreds of special invitees.

“We did some studies at Microsoft going back hundreds of years at each reset to see what happened – how do things come out of global economic change? – and one of the things that became very apparent was that those companies that continue to innovate and drive innovation through the downtime was able to accelerate or come out of that downtime much more quickly.”

Microsoft claims that it is taking that message of innovation seriously with a vision of providing a seamless experience across multiple hardware platforms as well as on the cloud.

With the launch of the Windows Mobile 6.5 edition, Microsoft is aiming to provide the best experience but with the right mix of choice and innovation.

But it was Windows 7 that shone through Guggenheimer’s presentation, with the latest features of the OS being demonstrated live on stage to a captive audience. He pointed out that one of the most important things that Microsoft did with Windows 7 was to listen – the company conducted 16,000 interviews to ensure they had a product that appealed to everyone’s tastes before 8 million testers got their first taste through the beta release of the OS earlier this year.

Guggenheimer insisits the new Windows 7 operating system is “your PC, simplified.”

A number of desktop PCs, laptops and netbooks running the new platform are already on sale at GITEX shopper here in the UAE, a few days earlier than the Microsoft’s worldwide launch scheduled for October 22nd.

Answering the question of whether Microsoft’s latest operating system will make a clear impact on the global economy, Guggenheimer said he remains optimistic.

“I think we all have the hope that things will continue to move forward; that technology will spur continued growth and it will help businesses as well as our partners move forward.”

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