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Sybase shows specialised solutions for finance

Sybase has returned to participate once again in MEFX this year, with a showcase of many of its cutting-edge solutions that serve the needs of the financial services sector.

Sybase shows specialised solutions for finance
Tony Achkar of Sybase Products ME.

Sybase has returned to participate once again in MEFX this year, with a showcase of many of its cutting-edge solutions that serve the needs of the financial services sector.

The company says that the Middle East market is very important, as it has been one of the markets least affected by the financial crisis, and has continued to show growth this year.

The company has also switched its attention to MEFX to reflect its own focus on financial sector technology.

Tony Achkar, General Manager, Sybase Products Middle East says: "In the initial days Sybase was only a technology vendor, and this is where GITEX was a great platform for us to showcase our latest products. During the last three years, Sybase moved into the solution area such as online banking, data warehousing, and mobile commerce, where targeted events look more beneficial to our organization. This is the main reason why we have shifted to MEFX which is also part of GITEX but more focused towards the financial sector."

The company is also announcing some of the new solutions devised from its acquisition of Paybox under its mCommerce practice as well as its partnership with Information Builders in the Middle East.

Sybase' stand also plays host to several of the company's partners, who are demonstrating solutions in the areas of business intelligence, application monitoring and project portfolio management.

Sybase has been serving the Middle East Market for over 20 years now and caters primarily to over 75 financial institutions across the region.

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