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Belkin bidding to finish top in the fashion stakes

Belkin will be strutting its stuff on the catwalk this week as it shows off its latest array of products under the banner of ‘gadget glamour'.

Belkin bidding to finish top in the fashion stakes
Patrick Hayati, head of Belkin MEA.

Belkin will be strutting its stuff on the catwalk this week as it shows off its latest array of products under the banner of ‘gadget glamour'.

The connectivity solutions specialists is bidding to "turn great lifestyle ideas into reality" by showcasing innovative products for the home, SMB and enterprise markets across various fashion-inspired themes during GITEX Technology Week and GITEX Shopper - the latter of which opened yesterday at the Dubai Airport Expo.

"Belkin will be redefining the meaning of gadget glamour, offering tech-savvy visitors and business executives the chance to view the latest in innovative, technology solutions," promises Patrick Hayati, regional director at Belkin.

As well as mixing fashion with technology by showcasing some of its unique lifestyle and business products on the catwalk, Belkin is hosting a number of promotions, interactive product demonstrations and product installations.

Its product range extends to Apple iPod cases and accessories, wireless networking solutions, gaming and home theatre cables, data centre solutions and accessories for desktops and laptops.

Hayati insists visitors to GITEX and GITEX Shopper can look forward to sampling - and even winning - the latest equipment on offer in the Middle East.

"As a lifestyle-orientated brand that provides people with seamless electronics integration in their homes, cars and on the go, Belkin will be offering visitors the opportunity to participate in various interactive, entertainment booths and installations for the chance to win prizes and retail discount offers across the region," reveals Hayati.

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