HP has the magic touch in PC sector
Vendor unveils latest innovations in touch-screen computing with new PC and printer models
Hewlett-Packard fans are in for a treat this GITEX Technology Week, with the company promising to whip the covers off its latest PCs featuring ‘touch' technology.
HP intends to reinforce the message that technological innovation creates business growth opportunities by outlining some of the cutting-edge products that are now available in the Middle East market.
The vendor is vowing to make its mark at GITEX Shopper, where it will showcase new printers and laptops in addition to its TouchSmart PC series.
"HP prides itself on being a global IT leader with the broadest portfolio of products and solutions on the market and the largest, strongest regional presence," says Anil Kumar, General Manager of HP Middle East's Personal Systems Group. "At major showcase events like GITEX, market leadership translates into finding more engaging ways to show customers how HP technology can improve our professional and personal lives," he adds.
HP's ‘TouchSmart' technology is powered by software that the company has developed itself. The PC responds to movements of the finger across the super-slim screen. Without a keyboard or mouse, consumers can play music files, easily move songs around to create new playlists and watch TV.
The latest innovations in inkjet and laserjet printers with ‘touch' technology will also be there for visitors to see, according to Amin Mortazavi, General Manager of HP Middle East's Imaging and Printing Group.
"Creating a digital office is the new business of printing, and our innovative products and services are the solutions for our customers now and in the future," he claims. "We are strategically positioning ourselves in the areas of growth that can really keep HP at the forefront of the market."
This week, consumers will get a chance to witness the ‘Touch the Future now' campaign, an interactive road show highlighting HP's focus on touch technology. A viral finger-dancing competition is also being organised and visitors will get a chance to see the ‘Touch Orchestra' at the event.