Etisalat hopes to create Magic with Android phone
HTC Magic will be available in the United Arab Emirates by late October for AED 2,199
Etisalat is riding the smartphone wave by launching the Google Android-powered HTC Magic in the United Arab Emirates for AED 2,199.
While Etisalat faced criticism from smartphone users who were subject to service disruptions recently, the telco is pushing forward with plans for more devices in the market.
In a company statement, Etisalat's chief marketing officer Essa Al Hadad said the HTC Magic launch was "in accordance with our goal to remain highly responsive to the emerging and evolving needs of our customers."
Together with HTC Corp., Etisalat will make the 3.2" touchscreen smartphone packed with Google goodies available in the market by late October with specific postpaid and prepaid data bundles.
Monthly rentals for postpaid plans range from AED 195 to AED 460, while prepaid customers get the phone for AED 2,199 along with a free 5GB data package for a month.
While it's not the first Android phone to make its way into the country, it is the first to come with Arabic support. Additionally, it's a hundred dirhams cheaper than Samsung's Google OS offering that's priced at AED 2,299.
Aside from the Google suite of mobile applications such as Search, Gmail and GTalk, HTC Magic also comes equipped with the SlideMe Application Manager that lets users find apps from different content categories.
HTC might have been slow bringing its products to this region in the past but Middle East GM Kevin Chen implied there'd be more to look forward to at Gitex and told media present at the launch event today to "stay tuned".