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Microsoft makes a fuss about Windows phones

Takes on Apple iPhone and Google’s Android devices with global marketing campaign to tell the world about Windows Phones

The new HTC Tilt comes with Microsoft's Windows Mobile 6.5 operating system.
The new HTC Tilt comes with Microsoft's Windows Mobile 6.5 operating system.
The Samsung Intrepid will be one marketed as a Windows Phone internationally.
The Samsung Intrepid will be one marketed as a Windows Phone internationally.
Microsoft says that 30+ models from different manufacturers, including LG, will be available by the end of the year in twenty markets.
Microsoft says that 30+ models from different manufacturers, including LG, will be available by the end of the year in twenty markets.
HTC also launched its Pure smartphone, that runs Win Mobile 6.5, through AT&T yesterday.
HTC also launched its Pure smartphone, that runs Win Mobile 6.5, through AT&T yesterday.

Microsoft wants people to know that a Windows phone exists and is geared up to compete with the likes of the Apple iPhone and the Google Android platform with a new global marketing campaign that's reportedly worth several hundred million dollars.

Windows Phones, technically one running the new Windows Mobile 6.5 OS, will refer to thirty devices from manufacturers such as Toshiba, HP, Samsung, Sony Ericsson, LG, Acer and HTC, which will be made available in twenty different markets by the end of the year.

"These phones are only the beginning of a stream of mobile innovations that will be coming from Microsoft and our partners," promised Microsoft CEO Steve Ballmer commented, but there's a lot of work to be done if it expects to trump both Apple and Google in the smartphone segment, especially when hardly a fraction of Windows PC users realise there's a mobile equivalent as well.

The company has announced two services available on the new phones - My Phone and Windows Marketplace for Mobile.

My Phone is a free service that helps people back up and manage photos, applications and other content from their phone or PC, with the ability to restore information if a phone gets misplaced or stolen. Windows Marketplace for Mobile is an online library consumer and professional mobile applications that customers can buy and download directly to their phones.

"People don't know that Windows has a phone," admitted Kevin Keith, general manager of Windows Mobile Marketing, according to the Guardian. "Our main goal with the launch is to make people aware Windows Phone exists."

It's expected that the new Acer smartphones being launched in the United Arab Emirates with Windows Mobile 6.5 onboard on October 11th will be marketed as a ‘Windows Phone' as well.