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Synchronica seals first Middle East deal

Push email provider wins contract with unnamed Middle East operator

Brinkschulte says Synchronica’s products are proving popular in fast growing mobile markets.
Brinkschulte says Synchronica’s products are proving popular in fast growing mobile markets.

Synchronica, a UK-based push email provider, has won its first ever order in the Middle East. The company said it had received a purchase order from a mobile operator in the region for an initial 100,000 users of its Mobile Gateway mobile email product, as well as a contract for professional services, in a deal worth about $162,000.

The operator, which has more than 6 million subscribers, will use Synchronica's Mobile Gateway technology to offer push mail including the email-to-SMS and email-to-MMS to 100,000 subscribers. The installation is expected to be completed in early October, after which the service will be launched commercially. 

The contract follows closely from two deals Synchronica signed with operators in North Africa in July and August covering about 90,000 mobile users.

Carsten Brinkschulte, CEO of Synchronica, said: "Our products are particularly attractive in fast growing markets like the Middle East as they work across the entire range of handsets, allowing operators to successfully introduce value added data services to the mass-market."

Synchronica's technology requires no additional software to be downloaded to handsets and enables push email for most devices, from low-cost entry level devices to high-end smartphones.