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Verbatim bolsters market position

Storage firm Verbatim hopes to use GITEX Technology Week to strengthen its position in the market in an effort to meet its strategic objectives for the year.

Verbatim bolsters market position
Verbatim is investing more in the region says Ziad Arab, Sales Manager.

“This year we plan to sell, sell, sell, increase our distributor network in the Kingdom of Saudi Arabia and grow our market share in the optical, flash memory and external hard drive business segments.

We also aim to penetrate other IT business and professional areas such as the security storage sector,” says Ziad Arab, Verbatim’s Sales Manager for the Middle East.

Arab said the Middle East is an important market for Verbatim: “The Middle East has been witnessing strong growth in its ICT sector for the past few years. According to some industry experts, IT spending in the region is expected to reach $16 billion by 2011. Moreover, many Middle East and African countries are investing heavily in IT security, which will keep up the momentum of IT spending in this market. The Middle East is the fastest growing market for us.”

Verbatim has been increasing its presence at GITEX every year, and has exhibited for the past ten years, signifying its growing commitment to the region.

“This event is not to be missed, our booth has been getting bigger over the past three years and we’ve allocated more investment towards booth design,” he says.

“GITEX will be full of surprises; we will be showing a brand new range of palm-sized hard drives and a new Multimedia Station to stand for the new generation of home entertainment. Stylish accessories will also be launched together with a new range of USB keys,” explains Arab.

“Verbatim has strong ambitions for the Middle East region and so far the progression in the retail market has been effective. We have increased our investment here for the past two years and will continue doing so,” he adds.

Despite its strong position in the market, Arab says his company has been affected by the economic crisis. “Recession has clearly affected our business, we have seen lower cash flow from some of our partners. The IT sector was driven by a price battle and Verbatim had to strengthen its position in this highly competitive environment,” says Arab.

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