Logicom out to strengthen distribution partnerships
For distributor Logicom, this year’s GITEX Technology Week is an opportunity for senior management to come face-to-face with both vendors and important members of the channel community, says General Manager Nicholas Argyrides.
For distributor Logicom, this year's GITEX Technology Week is an opportunity for senior management to come face-to-face with both vendors and important members of the channel community, says General Manager Nicholas Argyrides.
"The event has always been highly useful for us to seed new initiatives and relationships across both tiers - vendors and resellers. This year we have preparations underway in full swing for another successful GITEX, and there are several key objectives that we plan to address in this year's version," he adds.
Those objectives include meeting with major vendors such as HP and APC, while strengthening partnerships with regular partners such as Cisco, Linksys by Cisco, Microsoft, Trend Micro, Intel, Kingston and Seagate. As Argyrides notes, it is extremely useful to have the entire channel community in one location for an entire week.
"Through meetings and discussions with our group and regional and local management members, we strive to add more partners on board while extending our relationships with current collaborators," explains Argyrides. "We also plan to discuss strategic initiatives pertaining to inventory management, product management, marketing and training. We have 12 separate booths within our 200-square metre stand for our partners at this event," he adds.
Logicom Dubai is a subsidiary of the larger Logicom Group, the activities of which include IT components distribution, integrated solutions and system assembly. In just eight years of operation, the UAE branch has grown to employ over 115 individuals while accruing more than 3,000 clients.
At this year's GITEX, the firm plans to focus on displaying products from its extensive portfolio, which incorporates both hardware and software.
"At present, given the current economic downturn, we are still able to secure new customers in the Middle East region, while developing fresh relationships with the likes of HP, APC and Polaris," notes Argyrides.