Green mobile sales may hit 500 million by 2014
Research shows consumer demand for more eco-friendly products will drive growth in the segment
A consumer shift towards more eco-friendly products could see close to 500 million green cellphone units sold globally within the next five years, a study by Juniper Research stated.
It’s believed that an average mobile user is responsible for around 25kgs of carbon dioxide emissions every year, which amounted to a total of 93 megatonnes of CO2 by the end of 2008.
Levels of the gas is traditionally kept in balance by the carbon cycle, but over recent years human activities such as the burning of fossil fuels have led to an increase in CO2 concentrations in the atmosphere.
A report by Juniper now states that green handsets could see global shipments grow to 485 million units by 2014.
“With manufacturers only now beginning to introduce green handsets, shipment volumes are relatively low in all cases. Moving forward, we should not expect to see production lines of completely ‘green’ phones, but a gradual move to introducing green elements throughout devices,” said Dr. Windsor Holden, principal analyst at Juniper Research and lead author for the report.