Tech Access claims new division benefits VARs
Sun distributor expecting big things of recently-launched media solutions arm
Storage and security distributor Tech Access has formed a new business unit targeting opportunities around content delivery in the digital media space.
The division, which is called Tech Access Media Solutions (TAMS), will also develop content portals for telcos and media groups.
Tech Access, best known as a Sun Microsystems and Symantec distributor, expects the division to benefit its core business as it claims most media groups are in the process of digitalisation, which would typically necessitate heavy investments in hardware and software marketed by the vendors it represents.
It is also hoping resellers will see the fruits of its diversification as there will be opportunities to explore and service new opportunities in media.
“Given the convergence of media and telcos we feel that we are in a great position to drive this value proposition through our channel,” company president Shomail Ghalib told Channel Middle East.
“We are investing for our partners to drive more business through their existing relationships, helping them realise new lines of business through their traditional sales accounts and leading them into new opportunities. In terms of future positioning this is a perfect enhancement to our traditional VAD business as we start to invest in industry practices,” he added.
TAMS will be headed by Adrian Wood, who recently held a senior management position with Showtime and has a background in working for regional cable operators.
Ghalib insists the new unit is not being viewed as an independent operation though and will in fact function alongside its traditional distribution business.
“These are completely integrated as we now introduce industry focus within Tech Access,” he explained. “We are investing in people from the region within the industry who can lead our channel into new opportunities in existing accounts and green field opportunities, adding more value in driving solutions — all with the obvious product drag.”