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Twitter tweaks terms to include advertising

Co-founder reveals changes to terms of service just months after saying Twitter wasn’t interested in advertising

Twitter tweaks terms to include advertising
"There are a few reasons why we're not pursuing advertising..." Twitter co-founder Biz Stone told visitors at the Reuters Technology Summit earlier this year.

The micro-blogging site Twitter has formally opened the door to advertising, just months after its co-founder publicly stated they weren’t interested in an advertising-based business.

"There are a few reasons why we're not pursuing advertising - one is it's just not quite as interesting to us," Biz Stone told delegates and members of the media at the Reuters Global Technology Summit in May.

Stone later clarified in a company blog post that while running traditional banner ads were not on their radar, it would look at other interesting ways to generate revenue from its growing member base.

According to figures released by Nielsen Online, unique visitors to Twitter increased 1,382% this year from 475,000 in February 2008 to 7 million in February 2009.

“…facilitating connections between businesses and individuals in meaningful and relevant ways is compelling. We're going to leave the door open for exploration in this area,” wrote Stone.

Now Twitter has officially revised its terms of service to also advertisements “which may be targeted to the Content or information on the Services…” adding that the types and extent of advertising are subject to change.

While most users are already aware of small sponsored links on their homepage, the new terms explicitly state that, by using the service, users now agree to being exposed to advertising by Twitter as well as third party partners.

The revised terms also clarify that Twitter doesn’t own tweets and is only allowed to "use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute" them.

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