Motorola pins hopes on being social
Introduces new MotoBlur solution which will debut on the 3G Dext smartphone powered by the Google Android platform
Motorola has pinned its hopes of being taken seriously in the smartphone market by introducing a new solution that relies heaving on the social networking and Web 2.0 trend through Google’s Android platform.
The MotoBlur solution has the ability to sync contacts, posts, messages, photos and other content from different sources such as Facebook, Twitter, Gmail and MySpace and deliver it to a device’s homescreen.
“With MOTOBLUR we are differentiating the Android experience for consumers by delivering a unique mobile device experience designed around the way people interact today,” said Sanjay Jha, co-CEO of Motorola and CEO of Motorola Mobile Devices. “MOTOBLUR, which will be available on our first Android-powered device and on multiple Android devices in our upcoming portfolio, helps us to create phones that are instinctive, social and smart.”
The first smartphone from Motorola to incorporate the solution will be the new 3G model – Cliq – which comes with a QWERTY keyboard, a full HTML browser, 5 megapixel camera, Wi-Fi and more.
The same smartphone will be known as Dext in markets outside the United States and is expected to ship later this year.