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EMKE Group signs for SAP BI solution

New SAP BusinessObjects Explorer solution to give EMKE Group better insight into its retail operations

The SAP solution will give EMKE better information on retail through its outlets, including the the Lulu's chain.
The SAP solution will give EMKE better information on retail through its outlets, including the the Lulu's chain.

Abu Dhabi's EMKE Group, a leading regional retail chain, is set to roll out SAP's new BusinessObjects Explorer, to give real time insight into its business operations.

The group, which is responsible for the Lulu chain of stores, and a number of other shopping malls, will start deployment of the solution this month.

SAP BusinessObjects Explorer combines search and navigation from the SAP BusinessObjects portfolio with SAP's NetWeaver Business Warehouse Accelerator, to be able to process data and report on the large amounts of transaction and product data generated by organisations such as retailers.

The EMKE Group has around 320,000 customers per day, and the solution will help to deliver transparency and up to date reporting of product-specific information to enable the group to manage supply chain and make informed business decisions.

Madhav Rao, CIO at EMKE Group commented: "In retail, with the data warehouse you need robust data mining capability because of the huge number of sales transactions that take place each day. What SAP BusinessObjects Explorer allows us to do is access up-to-the-minute information on all the key performance indicators, quickly.

"The software streamlines the entire data process, from internal procurement to the customer experience, telling you when specific stocks need to be replenished and whether certain ranges are selling well or not, at each store. A successful retail business needs end-to-end clarity in order to make critical decisions that allow it to retain a vital edge and enable sustainable growth - that is what SAP BusinessObjects Explorer offers." Rao added.

Sergio Maccotta, managing Director, SAP Middle East and Africa said: "SAP BusinessObjects Explorer is a business intelligence tool that allows firms to access the data they need within a few clicks of a mouse. If you have easy access to such precise intelligence, ultimately that can be translated in practical terms to improving the customer experience. It allows retailers to individualise business plans for each store, maximizing their appeal, in terms of store layout and product ranges, to the target customer. In today's fickle and fast-paced market, this level of agility is invaluable."