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Fujitsu appoints new Middle East boss

Infrastructure hardware vendor promises channel “streamlining” after promoting Farid Al Sabbagh to regional position

Fujitsu appoints new Middle East boss
One of Farid Al Sabbagh’s first tasks as boss of Fujitsu Technology Solutions will be to “streamline” the company’s channel network.

Fujitsu Technology Solutions' Middle East boss Stephane Rejasse has taken on a new role that will see him responsible for developing the PC vendor's business in Africa. The move has led to the company promoting Farid Al Sabbagh to Middle East managing director in his place.

Rejasse's task will be to grow the vendor's sales in Africa with a particular focus on channel development and empowerment, according to the company.

His new assignment leaves Al Sabbagh in charge of the vendor's Dubai-based Middle East operation. Al Sabbagh initially joined Fujitsu nine years ago as Middle East distribution sales manager before departing for a MEA-wide SMB and channel role at Cisco back in 2006. He subsequently returned to Fujitsu and has since been working as channel sales director for MEA and India.

While Rejasse's objectives look likely to involve the widening of Fujitsu's partner base, Al Sabbagh appears to have the opposite exercise on his hands. According to Fujitsu, he will be responsible for "streamlining" the company's channel network as part of its regional growth plans.

"Fujitsu is fully committed to its customers and channel partners in the region, and my primary focus will be on ensuring profitability for the company and our partners, and further developing opportunities in the areas of enterprise and services," stated Al Sabbagh.

"The company will continue to be actively involved with the business trajectory of our partners and the role they play in growing the company's regional market share. Fujitsu will focus on providing support through new initiatives that will enable our partners to provide superlative levels of service to customers throughout the region," he added.

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