Unatrac looking to fill basket with more brands
IT distributor in talks with prospective partners as it looks to increase number of brands it carries in the Gulf
Dell distributor Unatrac is weighing up a number of new vendor opportunities after revealing its appetite for establishing alliances with solutions-led brands that would comfortably fit into its product portfolio.
The Jebel Ali-based outfit, which is the Middle East arm of Egyptian distribution powerhouse Mantrac, aims to capture at least two or three brands during the next year in a bid to strengthen its offering in the Gulf.
Ismail Abdel Aziz, business development manager at Unatrac, admits he has already opened talks with manufacturers keen to explore a regional distribution tie-up with the company.
“More than one vendor has approached us and we are thinking seriously about this,” he explained. “There is ongoing communication and business plans are submitted — we just need to decide which ones to go with.”
Unatrac generates the bulk of its revenues from distributing Dell commercial products in the Gulf. It also has contracts with Microsoft and 3Com for the Iraq market.
Abdel Aziz insists the new additions Unatrac is looking at could be integrated into its existing product line-up without creating any conflict with existing brands.
“We are looking at security and solution products that will really enhance our GP; we’re not looking at another hardware product for the time being,” he explained. “Security and solution products are more profitable, and we’ve had a good experience in Egypt. Last month we hired an expert in this field and we’ve already taken a lot of orders. We are now trying to define our strategy to gain more profit.”
Unatrac has been operating in the UAE for the past four years, but its Egyptian parent has been serving the reseller market for more than a decade. In Egypt, the company boasts distribution agreements with a number of international brands including Acer, Dell, Fortinet, HP, IBM, Lenovo and Microsoft.