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UAE keen to log 200,000 new .ae addresses by 2010

.ae Domain Administration campaign hopes to draw in more takers for the national domain address

.aeDA campaign hopes to draw in more takers for the national domain address.
.aeDA campaign hopes to draw in more takers for the national domain address.

The UAE’s .ae Domain Administration (.aeDA) is on an ambitious drive to get 200,000 new companies and other entities to register for a national domain name (.ae) by 2010.

.aeDA is now involved in a full advertising campaign using various print, broadcast and online media to spread awareness on the benefits and features of using a .ae address.

Just last month the Telecommunications Regulatory Authority (TRA) unit was embroiled in a domain address dispute in the country. UK businessman Kevin Reed, who wanted to sell Irena nutritional supplements in the UAE, said his domain registration for Irena.ae was revoked and subsequently transferred to the International Renewable Energy Association (IRENA) without justification.

The .aeDA hit back at those claims saying that Reed’s application had, in fact, violated several of their policies and that “initial information submitted by the registrant was found to be false or unverifiable”. They also said that Reed put up the domain name for sale on the website – www.youanbuythiswebsite.com – which reflected bad faith.

.aeDA was launched by the UAE TRA in August last year and is in charge for the implementation and enforcement of all policies related to the .ae country code Top Level Domain (ccTLD).

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