Home / / Samsung eyes greater share of Egypt display market

Samsung eyes greater share of Egypt display market

Electronics vendor reveals plans to increase Egyptian LED and LCD TV sales

Samsung eyes greater share of Egypt display market
Amr Hayaly (left) and Duke Park are aiming to expand Samsung’s share of the TV market in Egypt.

Samsung is bidding to expand its LED TV and LCD TV business in Egypt after giving an update on its consumer electronics strategy for the North African country.

The vendor recently hosted a roundtable discussion where key executives from the company’s local office detailed its sales plans and outlined some of the key trends impacting the direction of the TV monitor market.

Amr Hayaly, consumer electronics division manager at Samsung Egypt — whose area of focus encompasses TVs, home appliances and audio systems — insists the vendor is pursuing a two-pronged strategy when it comes to the display business.

“For the upcoming year, the strategy for the TVs is divided into two components: expanding the LED TV within its specific segment, and solidifying the LCD TV’s position by answering customer’s demands and stylish designs,” he revealed.

One of the product lines that the vendor looks set to push hard in the market is its latest LED TVs, which boast an ultra-slim design and integrated ‘Media@2.0’ technology. Samsung claims that since introducing its large-screen LED flat panel TV to the market, its share of the business has increased from 12% to 83% in the year to May 2009.

Duke Park, general manager of the Samsung Cairo office, claims the company is determined to expand its business in Egypt. “Samsung was the first to bring LED technology to the Egyptian market and we look forward to continuing the trend as market leaders in technology and innovation,” he said.

Follow us to get the most comprehensive IT business news delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.