Minerva still on track for Saudi landing
Wireless broadband products distributor Minerva claims the financial downturn has not derailed its plans to establish an office in Saudi Arabia before the end of the year
Wireless broadband products distributor Minerva claims the financial downturn has not derailed its plans to establish an office in Saudi Arabia before the end of the year.
Although the company currently serves in excess of 300 resellers in the Middle East, it largely does so through its subsidiary in the UAE. By setting up an on-the-ground presence in Saudi Arabia, Minerva believes it can strengthen its position among local customers.
Leo Psara, chairman at Minerva, confirmed that launching a KSA office remained part of the company’s strategic plan for the year.
“We are moving ahead with the process very aggressively, the Saudi market is very important to us and we are looking at recruiting in Saudi Arabia too,” he said. “Opening a local office is part of our continuous effort to make it easier for our customers to do business with us. It has been on the books since the end of last year and we are nearly there.”
In addition to operations in Jebel Ali, Minerva boasts an office in Greece that caters to the Levant and North African markets.
While local offices in those territories do not feature on the agenda at the moment, Psara claims the VoIP and network security distributor is making significant gains there.
“We are continuing to press into the North African markets with our partners and our growth has been good, which is actually excellent as a lot of the distribution houses and integrators have seen very flat years,” said Psara. “I think that is because of the niche products that we carry and our focus on the channel.”