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Friendi signs deal with Malaysia's Axiata

Friendi and Axiata Group sign agreement to collaborate on MVNOs and co-branding in Middle East and Asia

Dato’ Sri Jamaludin Ibrahim (left), President and Group CEO Axiata and Mr Mikkel Vinter CEO of Friendi Group.
Dato’ Sri Jamaludin Ibrahim (left), President and Group CEO Axiata and Mr Mikkel Vinter CEO of Friendi Group.

Friendi Group has signed an agreement with Malaysia’s Axiata Group to collaborate on services for expatriates in their home markets of the Middle East and Asia.

The collaboration will focus on MVNO services, with the first project to be a link up between Axiata’s Indian affiliate, Idea Cellular, and Friendi’s Oman MVNO. The project will focus on providing services to customers in both countries, with affordable communication services.

Dato’ Sri Jamaludin Ibrahim, president and group CEO of Axiata, said: “Axiata with its pan-Asian footprint has a presence in all the targeted countries. The agreement will allow subscribers to reap the benefits of discounted call rates and value added services such as mobile money transfer, remote recharge and content from home. This is aligned to Axiata’s broader purpose, that of advancing Asia, offering unmatched, affordable and relevant services to consumers.”

Axiata, formerly known as TM International Berhad, has controlling interests in mobile operators in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia, with stakes in other mobile operations in India, Iran and Singapore.

Mikkel Vinter, CEO of Friendi, commented: “Signing the collaboration agreement is a mutually beneficial strategic step for both Axiata and Friendi as the agreement will provide Friendi preferred partner status with the Axiata subsidiaries across Asia, as well as enable the Axiata mobile operating companies a unique opportunity to engage millions of their nationals that live and work in the geographical region of Friendi.”