Home / / Market milestone for Bluebell boss

Market milestone for Bluebell boss

Boss of Bluebell Computers has clearly mastered the art of survival after celebrating his 26th year in the market just recently

Market milestone for Bluebell boss
Tarun Nandi is one of the longest-serving members of the Dubai channel community.

The durability of some IT traders in the Dubai channel might be up for debate, but the boss of Bluebell Computers has clearly mastered the art of survival after celebrating his 26th year in the market just recently.

Tarun Nandi, who also runs Beverley Hills Computers, received congratulatory messages from a number of fellow traders for the remarkable achievement.

Nandi was among the first five traders to set up operations back in 1983, just as the Middle East IT industry was getting started. Since then, Bluebell and Beverley Hills have developed a broad base of customers in the Middle East, CIS, Asia and Africa regions, specialising in PCs, printers and accessories from brands such as HP, Canon, LG and APC.

Nandi can recall attending the opening of the first IT showroom by Micro Computer Centre on Khalid Bin Waleed Road — which now houses more than 500 traders and re-exporters — and lays claim to selling the second laser jet and first inkjet printers in the market.

Interestingly, he reckons the market has turned full circle when it comes to the type of products being sold and distributed by resellers in Computer Street.

“I started out selling the branded product lines and at that time a lot of the market was unbranded,” he explained. “That situation has now changed, most of the market is selling branded products, which is a good thing.”

While recent cases of traders defaulting on debts have raised question marks over the stability of the Dubai channel, Nandi remains optimistic about the future of the market.

“Dubai traders will survive because they do not operate on the big scale that you see in other countries — their exposure, or even their expenses, is much lower than other markets,” he said. “Okay, a very small percentage of companies are going to disappear or close, but otherwise the market is very strong.”

Follow us to get the most comprehensive IT business news delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.

CHANNEL AWARD 2018